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Marketing Strategy: A Decision-Focused Approach PDF
by Orville C., Jr. Walker : Marketing Strategy: A Decision-Focused Approach
ISBN : #0070171467 | Date : 2010-03-01
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PDF-f6597 | “Marketing Strategy, 7/e” is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic … Marketing Strategy: A Decision-Focused Approach
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[Pub.90tkr] Marketing Strategy: A Decision-Focused Approach PDF | by Orville C., Jr. Walker
Marketing Strategy: A Decision-Focused Approach by by Orville C., Jr. Walker
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