Retail Marketing Strategy: Delivering Shopper Delight PDF

by Constant Berkhout : Retail Marketing Strategy: Delivering Shopper Delight
ISBN : #0749476915 | Date : 2015-11-28
Description :
PDF-8ebfa | Retail operated comfortably for years using concepts governing physical retail environments. However, change has taken place across all retail sectors, brought on by the internet and social media; it is now necessary to adopt customer-driven strategies based on a multi-channel environment to remain competitive and relevant.Retail Marketing Strategy bases shopper marketing strategy on customer in… Retail Marketing Strategy: Delivering Shopper Delight
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Retail Marketing Strategy: Delivering Shopper Delight by by Constant Berkhout
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